Unite2Win
Branding
Everyone’s a winner
The Unite Benevolent Fund exists to support their union members, who have been struck with bad luck.
Our idea
The Unite benevolent fund lottery was failing, a rebrand to Unite2Win complete with website, video content, email bursts to members and a much better payout brought it back to life. As part of the promotion, branches also received a Unite2Win membership pack with leaflets, posters and merchandise to promote locally.
