“The thing I really like about working with them is that it is really constructive, down to earth but it comes from a real creative angle so that creativity comes in but it is coming to a level where we can use it, so it is not pink Cadillac sort of working. We really come to the level where it is relevant for our end-users, but then on the other hand also that they understand processes of how we work – what our end users are about, how our trade works. There is a thorough understanding, strategically also and conceptually.”