Together
Branding
Let’s all get together and make home insurance better
Together Mutual Insurance, who have over 100 years of experience, are all about putting people before profits.
The Brief
The idea was to show the customer that choosing Together means better value and better service all round, because Together is a mutual they can put all their profits back in to providing better service and better value cover.
The Response
We positioned Together as a brand new company that respects old-fashioned values, just like the customer. The use of the brand name throughout helped to establish them with new customers. The bird motif was designed as a means to showing the analogy of people as a community, always sticking together. Better Together.
