Strong brands have more loyal customers, and build emotional bonds beyond functionality.
Digital design build, Content & Social, e-mail and landing page optimisation
Communications Planning & research, leading to big ideas that deliver results
I wanted to create an agency that was media neutral – that would focus on the right solution without a vested interest in how it was delivered.
I also wanted to create an agency of senior people, whom I could trust to bring experience to bear on high-level strategic and creative problems.
This is no time for novices – only experience, understanding and vision can see the solution and provide the clarity and expertise to bring it memorably and effectively to life.
My aim was to have an agency that practised joined up thinking from beginning to end.
We are an integrated agency that puts an emphasis on specialist talent.
And importantly, talent through the agency at a senior level that would work directly on your business.
At KC&F you don’t buy chiefs and get Indians.
The top people don’t get involved, they are involved – from the start.
Neil Campbell, CEO
Percent uplift in awareness
Percent uplift in sales
Percent uplift in market share
Percent uplift in engagement
The thing I really like about working with them is that it is really constructive, down to earth but it comes from a real creative angle so that creativity comes in but it is coming to a level where we can use it, so it is not pink Cadillac sort of working. We really come to the level where it is relevant for our end users, but then on the other hand also that they understand processes of how we work – what our end users are about, how our trade works. There is a thorough understanding, strategically also and conceptually.
We have had both fun and success working with Neil and Jeremy. They quickly got to grips with the challenge we presented from a strategic viewpoint. They have executed, very successfully, our “Magic with Pasta” campaign using “Hey Pesto” as shorthand for delivering the magical transformational idea. We are now enjoying new levels of brand awareness and sales. Importantly, their input to our newly emerging social media strategy has been crucial. And all without big agency baggage – delightful!
...the best B to B agency I have worked with and I have worked with many, they won the i3 account with a brief to deliver an online community of potential clients for i3 Pharma Resourcing and the broader i3 research and specialist business units.
They are an agency I would be happy to recommend, they get to solutions quickly and for a smaller agency have big experience.
14 Kinnerton Place South, London, SW1X 8EH, UK
+44 (0) 0203 657 5739