Sonja is a creative copywriter with 15 years’ experience in the healthcare arena, and 20 years’ experience of creating compelling copy for a wide range of audiences. She has worked on multiple indications across oncology, endocrinology, dermatology, mental health and more, and has crafted materials in every media for healthcare professionals, the public, children and adult patients. Her specialty is writing for patients, translating complex medical ideas into accessible, engaging copy.
Sonja has been involved in the creative production process of multiple agents from molecule to post-marketing. This has included not only the core materials (sales aid, objection handler, emails etc.) but also a wide range of innovative projects and programmes from disease awareness to corporate team building.