Sara Lattey, Strategic Planner

Sara has a solid portfolio career in marketing despite being hampered by a degree in Classics. She used her enviable talent with dead languages to get a job with Club 18-30 in Spain, where fortunately sentences of three words largely prevail. Eventually needing to sleep, Sara returned to England to be lured into the glamorous world of advertising, where slogans of four words or less pay mortgages.

Being a creative thinker, Sara tried using the same four words at McCann Erickson, Saatchi and TBWA/GGT, switching saddles intermittently to test them out at Levi Strauss and Global Radio on a European and UK basis.