We looked at the brand from the perspectives of different stakeholders. We looked at what other companies did and we aimed to be relevantly different.
Branding Case Studies
When asked to revitalise a data site, we took it from reference to discovery.
The world’s largest stapling brand needed to integrate it into the Esselte Corporation, now part of ACCO Brands.
This iconic stationery brand was reimagined and relaunched in 2017 with a clear focus on its British heritage. Part of the $2Bn global office products giant ACCO, the KC&F branding team have now worked on eight of their most prestigious brands.
Gamification, posters and literature were created for an internal comms programme that would motivate sales staff around the world.