Case Study
ultraDEX
Client Industry
Oral care
Project Categories
CommunicationThe original super premium mouthwash brand needed freshening up.
The Brief
After a decade of limited results, relaunching a super-premium mouthwash and toothpaste brand required a steady touch.
Our Insights
The elegant, feminine look and feel contrasted perfectly with competitors and was shot with a leading fashion photographer. This included a fully integrated campaign including OOH, digital, radio, and experiential.
