Case Study

ultraDEX

Client Industry

Oral care

Project Categories

Communication

The original super premium mouthwash brand needed freshening up.

The Brief

After a decade of limited results, relaunching a super-premium mouthwash and toothpaste brand required a steady touch.

Our Insights

The elegant, feminine look and feel contrasted perfectly with competitors and was shot with a leading fashion photographer. This included a fully integrated campaign including OOH, digital, radio, and experiential.