Case Study
Rapid
Client Industry
Office products
The world’s largest stapling brand part of the Esselte Corporation, now part of ACCO Brands.
The world’s largest stapling brand needed to integrate it into the Esselte Corporation, now part of ACCO Brands. Building on its Swedish identity we created a look, feel and tagline that highlights their unique perspective on the world. The identity has led to a clear global positioning for both office and tool divisions that runs across all media from ads to exhibition stands and POS.
The Brief
Refine a well-established identity without losing any of the brand equity established over 75 years and create a compelling and differentiated proposition for an integrated salesforce.
Our Insights
Building on its Swedish identity we created a look, feel and tagline that highlights their unique perspective on the world.
“The iconic combination of blue and yellow has created an instantly recognisable identity throughout the tools sector. This has led to a clear global positioning for both office and tool divisions that runs across all media from ads to exhibition stands and POS.”