Case Study
MacAfee
Client Industry
Computer software
Project Categories
Performance MarketingThe security tech titan is the epitome of performance marketing, having just been acquired by brand-led Intel, can brand and performance work together?
As McAfee migrated to Intel Security the challenge was to combine the brand elegance of Intel with the performance bias of McAfee. Eighteen months of e-mail cadences, landing page tests, AB split testing, image reviews and more button copy tests than you can imagine we were very pleased to beat all of the controls outperforming the established look and feel with something both elegant and effective.
The Brief
Create brand-led communications that outperform the optimised controls.
Our Insights
Brand vs performance; Value investing vs trading; jam today vs long term gain — possibly the oldest debate in sales and marketing in every sector. Can the two be combined? Yes. Is it easy? No.
A long term commitment is essential from both agency and client to refine, develop and optimise
“Eighteen months of e-mail cadences, landing page tests, AB split testing, image reviews and more button copy tests than you can imagine we were very pleased to beat all of the controls outperforming the established look and feel with something both elegant and effective.”