Case Study

Liwa Happy Kids

Client Industry

Children’s clothes

Project Categories


A new brand of children’s clothes to be sold across the United Arab Emirates including the prestigious Dubai Mall.

The Brief

Create an identity that would appeal to a broad middle-class audience looking for stylish and hard wearing clothes for their children. Has to work in both Arabic and English.

Our Insights

Hardworking ‘value’ brands require just as much strategic position and design excellence as the most high-end fashion or perfume brand. Nowhere is this more apparent than the stunning backdrop of the Dubai Mall and other equally prestigious locations across the UAE.

“An excellent example of an end to end process, the client was given three clearly different strategic territories, each brought to life with a collection of names, fonts and colours before being applied to a full range of collateral from in-store layouts to POS and bags.”

James Burden
Creative Director / KC&F