Case Study
Funding Circle
Client Industry
Finance
Project Categories
SocialFunding Circle is a global lending platform where investors lend directly to small businesses in the UK, US, Germany and the Netherlands.
Beautifully shot footage that tells a story about “the house that Jack built”. It shows the multiplier effect that can come from successful investment in local business. This highly targeted content is being distributed via social media platforms.
The Brief
Create six months of high-quality engaging content to support the high profile TV campaign. On a very limited budget, the production values must reflect a brand with over $10Bn in B2B loans.
Our Insights
At its heart Funding Circle is helping small, established traditional businesses get to the next level. A world away from overhyped tech startups and fat cat CEO’s this is telling the story of the millions of small businesses around the country.
“Beautifully shot footage shows the multiplier effect that can come from successful investment in a local business. Shooting six ‘case studies’ in one film created over six months of engaging Instagram content that could be edited and released steadily, building up to the final integrated film – easily upgradable to TV if needed.”