Case Study
Elsevier
When asked to revitalise a data site, we took it from reference to discovery.
The Brief
Elsevier wanted to re-vamp and drive traffic to their target insights literature resource, ensuring that users could find the data they needed quickly and easily. We decided to go one step beyond, aiming to not only provide users with the data they need, but to also delight in the discovery of information they didn’t even know they wanted.
Our Insights
With a full suite of assets to maximise promotional and traffic-driving opportunities, and an easy-to-navigate site enabling users to surface content that both answered and exceeded expectations, Target Insights was hailed as ‘Google for Scientists’.
