Abi Ellis, Creative

Abi is a creative director with over 20 years’ experience of refreshing brands and making them relevant to new audiences. She makes work that punches above its weight, creating PR and social buzz. Abi is an expert in making shareable content and has collaborated with the world’s most notorious brands, from apple to amazon, Coca-Cola to Colgate, HSBC to Haribo. Ultimately, she prides herself on making digital work that leads to sales. Copywriter since year dot, Creative Group Head, RAPP, Group creative director, Digitas, Creative Director Cult LDN, Creative Director Cult NYC, Executive Creative Director, Wunderman Thomson.

Abi has worked in pharma, mainly with OTC IBS and breast cancer therapies with GSK, Pfizer, Bayer and Cancer Research UK translating complex science into consumer facing language.