King Campbell & Friends | UltraDEX
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UltraDEX

Category
Advertising
About This Project

Relaunching a super-premium mouthwash and toothpaste brand required a steady touch. The elegant, feminine, look and feel contrasted perfectly with competitors and was shot with a leading fashion photographer. The resulting campaign ran across London targeting cramped commuters with OOH, digital display, tube cards, as well as a partnership with Metro. The resulting sales bump was impressive (but sadly not for publication…).