King Campbell & Friends | SKYN
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Advertising, Digital
About This Project

The global launch of the world’s no 2 condom brand was all planned from our London offices. Working with partner agencies we oversaw the campaign in over 10 countries establishing the brand through a combination of strategic insight and creative flair – the London campaign started a debate on Channel 5 and in Poland awareness jumped to over 80%. In digital, a small content test campaign hijacked a major Hollywood movie and went on to earn awards as well as traffic.