King Campbell & Friends | Rapid
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Rapid

Category
Brands
About This Project

The world’s largest stapling brand needed to integrate it into the Esselte Corporation, now part of ACCO Brands. Building on its Swedish identity we created a look, feel and tagline that highlights their unique perspective on the world. The identity has led to a clear global positioning for both office and tool divisions that runs across all media from ads to exhibition stands and POS.