King Campbell & Friends | Intel
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Intel

Category
Digital
About This Project

As McAfee migrated to Intel Security the challenge was to combine the brand elegance of Intel with the performance bias of McAfee. 18 months of e-mail cadences, landing page tests, AB split testing, image reviews and more button copy tests than you can imagine we were very pleased to beat all of the controls outperforming the established look and feel with something both elegant and effective.